unlocked_founders // affiliate_v1
affiliate_briefing // v1

Exit The Side Quest.
Finish the main quest.

Your operating manual for sending high-quality founders into Anthony Sandi's Unlocked Protocol. Read once. Keep open.

v1// 2026-04-21// @exitthesidequest// reader: chris
01Mission 02Edge 03System 04Score 05Ship
01 chapter_one // the_mission

One job. Book calls with the right founders.

Not a follower count. Not viral reach. Not "grow a brand." Book calls with real founders who fit the profile. Everything else is downstream of that.

A 400-view reel that books one call is worth more than a 400,000-view reel that books zero. Your scoreboard lives in the DM and the calendar, not the like counter.

positioning line . memorize it Most founders hit six figures. Then they grind side quests forever. This page shows you how to find the main quest and actually finish it.

Who we are aiming at

The online founder doing $25K to $300K a month. Past initial traction. Stuck in the messy middle. Revenue is real. Freedom is not.

revenue band$25K . $300Kper month, online business
team size3 . 15+but everything funnels through the owner
age range28 . 45gaming-meme-literate founders

How they actually feel (in their words)

  • "Everything still depends on me."
  • "I made $150K this month and there's $30K left in the bank."
  • "My team is good but they come to me for every decision."
  • "I can't step away for a week without it breaking."
  • "I'm doing the right things and still feel behind."
  • "I'm at 3am checking the phone running numbers."
voice test If you write like a guru, they scroll. If you name the feeling they haven't told anyone, they save and DM.

Who we do NOT want on the page

  • "Make your first $1K online" crowd
  • Wantrepreneurs with no traction
  • MLM or hustle-culture audience
  • 18 year olds looking for motivation
  • Anyone who thinks a new tactic solves everything
+ vocabulary // the gaming lens

A vocabulary. Not a gimmick.

Use it everywhere. In hooks. In captions. In DMs. In comments. Never break character. Never explain the metaphor after the first 10 posts. The people who get it, get it. That is the filter.

side quest
Busy work. Slack messages. Client service. Firefighting. 40 things that feel urgent and move no needle.
main quest
The 3 to 5 signals that actually move revenue and free the founder.
boss fight
The bottleneck problem. The founder is almost always the boss fight.
XP
Skill growth. Decision reps. What you become through the process.
loot
Cash, systems, team, peace. What the main quest actually produces.
respawn
Losing everything and rebuilding. Anthony's real story. Lost it all. Came back.
NPC
Team members who follow SOPs but don't think. Employees who wait to be told.
grind
Staying at six figures for three years and calling it scaling.
speedrun
The fastest path. Signals, right order, no wasted moves.
skill tree
Founder identity. What you need to become before the money can stay.

Side quest vs main quest

The frame every post lives inside.

side_questReplying to Slack at 11pm.
main_questBeing unreachable so the team has to think.
side_questMore leads. More tactics. More tools.
main_questThree to five signals, in the right order.
side_questHiring another operator to fix the bottleneck.
main_questRecognizing the founder is the boss fight.
02 chapter_two // your_edge

You already have the superpower. Point it at founders.

You run a 180K gaming theme page with millions of views on TikTok and YouTube. That is not a coincidence. You know what to do. You just need to do it here.

What you already know in your bones

  • The first 0 to 1 second has to hit. No intros. Text on frame one. Hook in syllable one.
  • Sub-45-second pacing. Never a dead frame. Every cut has a reason.
  • Pattern interrupts. Zooms, punch-ins, text explosions, meme cuts.
  • Meme overlay literacy. You know which templates land and which are dead.
  • Hook . build . payoff . loop. You ship this cleanly.
  • Audience obsession. You only post what the page wants. Nothing off-topic.
the unfair advantage You do not become a founder-content creator. You become a gaming-page-editor who clips founder content. That is the edge nobody else has.
bring with you
  • The hook as a visual punch, not a sentence the founder has to parse
  • Stat-on-screen shocks. "$10M+ in ad spend." "$400K months."
  • Text hierarchy with three layers, not one
  • Cut on the beat of speech
  • Reaction and meme B-roll as mid-sentence punctuation
  • Loop-baiting endings that pull a re-watch
leave at the door
  • Cursing to shock. Anthony swears only when real, never for reach.
  • Meme formats that skew teen or cringe
  • "Pov:" on every post
  • Dance trends or audio trends unrelated to founders
  • Fake urgency and clickbait that doesn't pay off in the clip
  • Ragebait with no substance. We want saves and DMs, not comment wars.
+ cadence // format_mix

What you post, and how often.

A theme page for founders, dressed in a gaming skin. Obsessively single-niche. High cadence. Every piece earns its slot.

2-3reels per day
1carousel every 2-3 days
1-2stories per day
0off-topic drift, ever
format ratio // what gets posted
70% Anthony clipsPodcast appearances, reels, YouTube long-form, sales call breakdowns. Your edit, his voice.
15% Original memes + carouselsSide-quest-vs-main-quest memes. NPC founder jokes. Skill-tree visuals. Your voice, our angle.
10% Reaction + famejackReact to a famous founder's tweet or a hustle-culture take. Bridge to Anthony's angle.
5% Social proofClips of Anthony's students (Nasir, Joshua, Josef). In our pacing, never static testimonial cards.

The 80/20 of founder pages

Eighty percent of the impact comes from 20% of the formats. Run these three until they stop working.

A format_01

Anthony voiceover + cinematic B-roll

Gaming footage, city drone, cats, walking. 15 to 25 seconds. Text hook on frame one.

B format_02

Pain-statement reel

Anthony on camera or voiceover naming a specific feeling the founder hasn't told anyone. Ends on a question or a CTA. 20 to 40 seconds.

C format_03

Side-quest vs main-quest carousel

6 to 8 slides. Hook slide. Contrast. Proof. CTA. Saves like crazy.

03 chapter_three // production

The hook library. The edit recipe. The funnel.

Every reel leads with one of these 30 hooks. Every edit follows one skeleton. Every click lands on the same funnel.

Hook library

Text on frame one, voice on syllable one. Rotate constantly. Never the same hook twice in a week. Log what converts. Kill what doesn't.

tier_01 Pain hooks
08 hooks
  1. 01"You hit six figures. You thought it would feel different."
  2. 02"You're making more money and sleeping less than when you were broke."
  3. 03"Revenue went up. Peace went down. Nobody warned you."
  4. 04"Your team is good. You're still the bottleneck."
  5. 05"You made $150K last month. There's $30K in the bank. Look at that gap."
  6. 06"Your business looks like success from the outside. It feels like a prison from the inside."
  7. 07"You can't step away for three days without something breaking."
  8. 08"You're drowning. Not because you're not capable. Because the water keeps getting added."
tier_02 Contrarian hooks
08 hooks
  1. 09"More leads is not your problem."
  2. 10"Your tactics are fine. Your order is wrong."
  3. 11"You don't have a business. You have an expensive job."
  4. 12"You're not stuck because you're broken. You're stuck because you're grinding side quests."
  5. 13"The founder who scales is not the smartest. They're the one who can sit still."
  6. 14"You're getting coached from step three when you need step one."
  7. 15"Hiring more people is not the answer when your team can't think."
  8. 16"The revenue doesn't scale past you until YOU scale past you."
tier_03 Gaming-frame hooks
08 hooks
  1. 17"You've been grinding side quests for three years. You're still level one."
  2. 18"Most founders hit six figures. Then they forget the main quest exists."
  3. 19"The boss fight is the founder. It was always the founder."
  4. 20"Your team is full of NPCs. You trained them that way."
  5. 21"You've been farming. You've never actually fought the boss."
  6. 22"You're playing the game. Anthony will show you the speedrun."
  7. 23"You leveled up the business. You forgot to level up the player."
  8. 24"There's no end boss after $300K a month. There's only who you had to become."
tier_04 Identity hooks
06 hooks
  1. 25"The money doesn't stay unless you become the person who deserves it."
  2. 26"You don't have a revenue problem. You have a becoming problem."
  3. 27"Less is better."
  4. 28"Signals, not noise. Three to five things. In order."
  5. 29"Peace. That is what success actually feels like."
  6. 30"What you own eventually owns you."
+ clip_sources // where_the_gold_is

Where to pull Anthony content from

You are not creating new Anthony content. You are mining and editing.

clip the gold
  • Any moment he names a founder pain in a new way
  • Any specific $ number (7-fig agency, $10M+ ads, $400K months, lost it all, rebuilt)
  • Any client result quote said out loud (Nasir, Joshua, Josef)
  • Any contrarian business take
  • Any "becoming vs doing" line
  • Any signals / chessboard / sequencing talk
  • Any vulnerable moment (came to God at 28, lost everything, rebuilt)
  • Any dry one-liner that lands
never clip
  • Anything where he's mid-thought or trails off
  • Anything naming a specific individual in a negative light (legal)
  • Private client numbers without approval
  • Private life content without explicit permission
rule of thumb If you are not sure you are allowed to clip it, ask first. One wrong clip is not worth the trust.
+ edit_recipe // the_skeleton

The edit recipe

Speed up or slow down based on source. Bones stay the same.

1 frame_0 . second_1 // opening

Land the hook instantly.

Static text hook on screen. Anthony's voice starts the second the video starts. Zoom punch, B-roll cut, gaming overlay, or stat stamp. Music at 0.1 volume or lower. Cinematic only, never trending hype beats.

2 1s . 70% // the_build

Never a dead frame.

Cut every 2 to 4 seconds. Text overlays appear as Anthony says the key phrase. B-roll or meme cut on every pattern interrupt. Zoom punch on the emotional beat. Captions on throughout. 80% watch on mute.

3 final_3-5s // payoff + cta

Land the line. Hold the loop.

The sentence that resolves the hook. Text overlay with the CTA. "Comment RESET for the free training." Hold the final frame one extra beat so it loops.

required on every clip 9:16 vertical. Captions burned in. Anthony credit tag (@therealanthonysandi). No em dashes in overlays. No fabricated quotes. If he didn't say the exact words, don't put them in quotes.
+ the_funnel // where_traffic_goes

The funnel

Seven steps. The last one is the only one that pays.

1
Viewer watches a clipon @exitthesidequest
2
CTA fires"Comment RESET" or "Link in bio for the free training"
3
DM landsIf they comment RESET, they get the training link. Auto-wired.
4
Free training pageBio link. Lands them on the training video.
5
Application submittedTraining qualifies. They apply.
6
Call bookedApplication books a call. This is your metric.
7
Call closesInto The Unlocked Protocol. Commission paid on close.

CTAs to rotate

  • "Comment RESET for the free training"
  • "Link in bio if this is hitting too close"
  • "Tag a founder stuck in side quests"
  • "DM me the word MAIN QUEST if you want the breakdown"

RESET is the existing auto-DM keyword. Use it 80% of the time. The other 20% is your test surface.

04 chapter_four // scoreboard

Track what matters. Say what's true.

The real scoreboard. The verified stats you are allowed to use. The voice rules the page lives by.

Metrics that matter

Weekly tracked. Everything else is vanity after month one.

boss HP // signalSaves / 1KSaves mean the founder wants to come back. Best signal of fit.
dm dropsRESET / 1KTrigger-word DMs per 1K views
bio linkClicksLink taps from the bio
pipelineOpt-insTraining opt-ins. Anthony's side.
pipelineAppsApplications submitted. Anthony's side.
the_oneCallsCalls booked. The one that pays commission.
vanity . ignore after month 1 Follower count. Likes. Views. Emoji comments. Reach. Followers and views come. If the founder traffic doesn't book, the page is failing at its job no matter how big it gets.

Sunday 5-line report

No essays. No tables. Five lines. Every Sunday.

Week of [date]
Posts shipped: [#]
Top 3 reels by saves: [URLs]
Top 3 reels by DMs: [URLs]
RESET comments this week: [#]
My hypothesis on what's working: [1-2 sentences]
+ verified_stats // locked

Verified stats. These and only these.

Hard rule: never fabricate. If a stat isn't on this list, don't put it in a clip. Ask first. One bad claim can trigger ad restrictions, FTC flags, and lawsuits.

Anthony's business stats

ad spend // career$10M+managed across career
e-commerce$4M+in sales
closed personally7 figson the phone
agencyMulti 7-figbuilt and scaled
first course100+students. Shopify Mentor. 2017-2018.
aboutBrooklyn, 30Lives alone with Bella and Boo. Came to God at 28. Lost it all, rebuilt.

Client results

joshua$10K . $500K/moad spend managed
josef$0 . $30K/moagency built from scratch
nasir$450K / 4mocollected. Kept $50K of $400K before the fix.
anon4x . 12x ROAS$100K/mo to $200K+/mo in 3 months
program9 weeksGroup coaching + Skool community + frameworks
price band$5,500 . $25KFounding-member pricing for early cohorts

Claims you are NOT allowed to make

x1
Anthony is the best coach in the world.No superlatives. Ever.
x2
Guarantees of any kind."You will make X in Y time" is a compliance bomb.
x3
Specific $ a student "will" make.Past results, attributed, with names. Never future promises.
x4
Anthony runs your ads / does the work.He does not. See offer sheet.
x5
Any stat not on the verified list.If in doubt, omit.
+ voice_rules // non_negotiable

Brand voice. Non-negotiable.

If you break these, the clip doesn't ship.

always
  • Short declarative sentences
  • Conclusion first. Give the thing, then prove it.
  • Active voice only
  • Specific numbers, never "a lot"
  • Gaming metaphors on-brand
  • Real emotion, never performed
never
  • Em dashes anywhere. Site-wide rule. Even overlays and captions.
  • Semicolons in copy
  • Banned words: empower, empowering, game-changing, level up (motivational sense), crushing it, killing it, hustle harder, mindset shift as solution, journey as biz metaphor, unlock your potential
  • Motivational poster lines
  • "It's important to...", "In order to...", "You might consider..."
  • Any clip that ends on pure inspiration without a real takeaway
tone Direct. Certain. Never hedges. Warm only when earned, never performed. Humor is dry and self-aware. God and faith appear as natural conviction when Anthony says them. Never preached by you.
05 chapter_five // ship_it

Week 1 starter pack. Then the engine runs.

Seven pieces over five to seven days. Two reels per day minimum. One carousel in the middle. First 10 get approved by Anthony. Then you earn autonomy.

01 Intro reel (pinned)
reel . 20s
hook"Most founders grind side quests forever. This page shows you how to find the main quest."
body20-second voiceover of Anthony explaining the gap between revenue and freedom, cut over gaming B-roll and founder stock footage. Close with the positioning line.
cta"Comment MAIN QUEST if you want the free training."
02 Pain-statement reel
reel . 25s
hook"You made $150K last month. There's $30K in the bank. Look at that gap."
bodyAnthony voice on the "what you collected vs what's left" idea. 25 seconds. Hard cuts.
cta"Comment RESET."
03 Side quest carousel
carousel . 8 slides
hook"Side quest vs Main quest." Lime accent. Gaming HUD overlay on slide 1.
bodySlides 2 to 6: pairs of what founders are doing (side quest) vs what actually moves the needle (main quest). Example: "Replying to Slack at 11pm" vs "Being unreachable so the team has to think." Slide 7: positioning line. Slide 8: CTA.
cta"Comment RESET."
04 Contrarian reel
reel . 30s
hook"More leads is not your problem."
body30-second Anthony voice on why tactics are not the issue, sequencing is. Text overlay "WRONG ORDER" stamped on screen at the beat.
cta"Link in bio."
05 Boss fight reel
reel . 20s
hook"The boss fight is the founder. It was always the founder."
bodyMoody cinematic cut. Anthony naming the bottleneck problem. Gaming boss-fight visual overlay. 20 seconds.
cta"Comment RESET for the free training."
06 Client story reel
reel . 35s
hook"Nasir collected $400K in four months. He kept $50K. Then we fixed it."
bodyAnthony telling the Nasir story. Cut to numbers on screen. End with the lesson: revenue without structure is noise. 35 seconds.
cta"Comment RESET if this sounds familiar."
07 NPC team reel
reel . 25s
hook"Your team is full of NPCs. You trained them that way."
bodyDry, almost funny Anthony clip on why teams follow SOPs but don't think. Gaming NPC B-roll cut in. 25 seconds.
cta"Comment MAIN QUEST."
+ 10_mistakes // don't_respawn_on_these

10 ways to blow it

Every one of these has happened to other affiliate pages. Don't re-learn them.

01
Fabricate stats or client quotes.One invented case study can get the program sued or banned from ads.
02
Put words in Anthony's mouth.Your commentary is fine. His words have to be his words.
03
Drift off-niche.No gaming content that isn't a metaphor for founders. No unrelated reposts.
04
Chase unrelated trends.If it's not a gaming-founder angle, pass.
05
Pick fights in comments.Saves and DMs are the scoreboard, not comment wars.
06
Delete underperforming posts.Data is data. Leave it. Move on.
07
Promise a result in a clip.Teach the reality, not the outcome. Compliance bomb.
08
Run paid traffic without approval.Organic only until the funnel math is locked.
09
DM prospects trying to close.Your job is the page. Anthony's team handles calls.
10
Go dark for 3+ days.Theme pages die on inconsistency. Two reels a day, minimum.
+ approval_cadence // earn_autonomy

Approval cadence

You are learning his voice. He is learning your pace.

1 posts 1 . 10

Full approval on every piece.

Clip or carousel, send Anthony a preview or export first. He says yes, no, or tweaks. Calibration phase.

2 posts 11 . 30

Approval on carousels + swings.

Regular reels ship without approval if they follow the playbook. Weekly recap every Sunday.

3 post 30 onward

Full autonomy on reels.

Carousels and ads still go through approval. Sunday weekly report continues forever.

4 weekly // monday sync

15 minutes max.

What shipped. Top 3 performers + hypothesis. Bottom 3 + what you learned. This week's hook roadmap. Blockers.

5 monthly // end of month

Scoreboard review.

Calls booked. Closes. Commission due. Double-down on what works. Kill what doesn't. Next month's plan.

commission // placeholder Paid per closed sale of The Unlocked Protocol sourced to this page. Tracking via unique landing page URL or affiliate link. Payout on close, not on call booked. Aligns incentives on quality. Final terms land in a separate affiliate agreement before first commission-earning post.
+ 72_hour_starter // ship_in_order

First 72 hours

Tap to check off. Progress saves on this device.

starter_checklist // 10 items
0/10 complete

When all ten are green, Piece 1 goes live and the engine starts.

the_standard

Signals, not noise.
Less is better.
Become the person who deserves it.

If a clip would embarrass a $200K/mo agency owner three weeks into the Protocol, don't ship it. If it wouldn't, ship fast, ship often, ship sharp.

Boot to Week 1

EXIT THE SIDE QUEST . FIGHT THE BOSS . FINISH THE MAIN QUEST